Stas Lebedev

Customer Education and Instructional Design

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About me

I operate at the intersection of learning design, workflow automation, and customer experience. I focus on creating scalable onboarding programs that make software products immediately understandable for users.

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Things I do

  • Customer Education

    I help companies educate their users on how to use their products. I manage content production for global markets, led teams and built content production systems from scratch.

  • AI and automation

    I use AI to develop custom solutions for my personal and business needs. Currently exploring AI agents.

  • Branding for early stage startups

    Digital fatigue is real. That's why I help my friend and designer Nikita Elfimov to create brand identities that go beyond screens at Collocoll.

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Things I did

  1. Customer Education at Intuit

    2019 – 2026

    I led a customer education program at Intuit for QuickBooks, scaling the content program to 500+ releases and 100,000+ views across 7 international markets to drive product adoption and improve global CSAT. Previously, I built their initial customer onboarding program from scratch, establishing standard production toolsets and templates.

  2. Communications Design

    2017 – 2020

    Graduated with a Bachelor of Arts in Communications Design from the University of Alberta, focusing on Design in Communications.

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Portfolio

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